Client
Year
Duration
Category
Falcam
2026
2 days
Brands
Introduction
This project was created around Falcam’s F38 quick release system, exploring how it can fit naturally into a day of shooting and everyday life in Lisbon.
Note: Images are displayed in their original aspect ratios. Click to view full size.
Approach
The visual direction focused on showing the flexibility of the F38 system through different moments of a day in the city.
The strap allows for a lighter, more natural way of carrying the camera, while the bag clip provides a practical solution when carrying additional equipment.
The aim was to show how a reliable and adaptable setup can make shooting more seamless, keeping the camera ready without becoming a distraction. Alongside the reel, lifestyle photography was created to capture both systems in use and within their everyday environment.
